Blue Drive, Hyundai Motor Co.’s eco-initiative, will move into high gear at the 2009 IAA in Frankfurt. The company has created a special Blue Drive Zone where it will exhibit a wide array of its new eco-friendly technologies and products demonstrating its commitment to lowering emissions and improving the fuel economy of its vehicles. Centre stage is reserved for the world debut of the ix-Metro, a daring new Hybrid Electric CUV for the European sub-B segment which promises CO2 emissions of just 80g/km. The other world debut Hyundai will be making at Frankfurt is the i10 Electric, a production-ready zero emissions vehicle which is set to go on sale in Korea in the second half of 2010. Available multimedia includes still images of the new models, as well as the release from the Motor Show.